Meghan Markle’s As Ever Rosé Wine Sells Out in Minutes .Meghan Markle’s debut rosé wine under her As Ever brand sold out in less than an hour. Discover the story behind the wine, its price, and what’s coming next.
Meghan Markle’s Wine Launch: A Success
Meghan Markle has once again proven her power as a cultural tastemaker. On July 1, 2025, the Duchess of Sussex launched her first-ever wine under her lifestyle brand As Ever—a Napa Valley rosé priced at $30 per bottle. Within 45 minutes, the wine was completely sold out.
The wine was available in curated bundles:
- 3 bottles for $90
- 6 bottles for $159 (12% discount)
- 12 bottles for $300 (17% discount)
Despite the premium pricing, fans rushed to purchase the wine, which was described as having “soft notes of stone fruit, gentle minerality, and a lasting finish”.
What Makes Meghan’s Wine So Special?
Crafted by Fairwinds Estate, a California winery known for bespoke celebrity blends, the As Ever rosé is Meghan’s first foray into the wine world. The blend includes Cabernet Sauvignon, Mourvèdre, Grenache, and Syrah—offering a crisp, Provençal-style experience.
But it’s not just about the taste. Meghan’s brand is built on intentionality and elegance, and her team insists that quality—not hype—is the reason for the limited stock. A source close to the brand said, “There’s been absolutely no compromise on the quality, the ingredients, and the flavour”.
What’s Next for As Ever?
If you missed out on the rosé, don’t worry—Meghan has more in store. A Méthode Champenoise sparkling wine is already in the works, along with additional varietals to follow. This expansion marks a bold new chapter for As Ever, which already includes artisanal jams, teas, and baking mixes.
Shipping & Availability
Currently, the wine is only available for U.S. customers, with a flat $20 shipping fee. Orders begin shipping on July 9, just in time for summer soirées and golden hour gatherings.
Final Sip
Meghan Markle’s sold-out wine isn’t just a product—it’s a statement. It blends her passion for storytelling, lifestyle, and quality into a bottle that fans can savor. Whether you’re a wine connoisseur or a Sussexes enthusiast, As Ever is a brand to watch.