Meghan Markle Unveils New Brand Name: “As Ever”
In a delightful Instagram video posted on February 18, 2025, Meghan Markle, the Duchess of Sussex, announced a significant change to her lifestyle brand. Previously known as American Riviera Orchard, the brand has now been rebranded as “As Ever”.
Meghan shared the news in a charming video, revealing that the new name reflects her love for continuity and her passion for food, gardening, entertaining, and thoughtful living. The phrase “As Ever” means “as it’s always been” or “in the same way as always,” which Meghan believes perfectly encapsulates her journey and the essence of her brand.
The Duchess also hinted at the upcoming launch of her Netflix series, “With Love, Meghan,” which will debut on March 4, 2025. The series will focus on cooking, gardening, and entertaining, aligning seamlessly with the themes of her new brand.
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Meghan’s Instagram post featured a brief cameo from her husband, Prince Harry, who handed her the phone mid-recording. In her caption, Meghan expressed her excitement about the new chapter and shared behind-the-scenes tidbits as they ramp up to the launch.
Fans of Meghan’s previous lifestyle blog, The Tig, will find familiar themes in “As Ever,” as it continues her love for creating and sharing content that brings joy to everyday life. The brand will offer a variety of products, including home goods, jarred foods, cosmetics, gardening gear, and pet accessories.
Meghan’s elegant farewell in her posts, signing off with “As Ever, Meghan,” adds a personal and heartfelt touch to her messages, making her brand feel even more relatable and authentic.
