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Princess Meghan Markle Unveils New Brand Name: “As Ever”which means as always been perfectly encapsulating her journey and the essence of her brand.

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Meghan Markle Unveils New Brand Name: “As Ever”

In a delightful Instagram video posted on February 18, 2025, Meghan Markle, the Duchess of Sussex, announced a significant change to her lifestyle brand. Previously known as American Riviera Orchard, the brand has now been rebranded as “As Ever”.

Princess Meghan on Instagram

Meghan shared the news in a charming video, revealing that the new name reflects her love for continuity and her passion for food, gardening, entertaining, and thoughtful living. The phrase “As Ever” means “as it’s always been” or “in the same way as always,” which Meghan believes perfectly encapsulates her journey and the essence of her brand.

The Duchess also hinted at the upcoming launch of her Netflix series, “With Love, Meghan,” which will debut on March 4, 2025. The series will focus on cooking, gardening, and entertaining, aligning seamlessly with the themes of her new brand.



Subscribe to http://asever.com

Meghan’s Instagram post featured a brief cameo from her husband, Prince Harry, who handed her the phone mid-recording. In her caption, Meghan expressed her excitement about the new chapter and shared behind-the-scenes tidbits as they ramp up to the launch.

Visit and watch more videos on Meghan https://youtu.be/axS4js3HkuE?si=5ivxwO0oKNguVY98

Fans of Meghan’s previous lifestyle blog, The Tig, will find familiar themes in “As Ever,” as it continues her love for creating and sharing content that brings joy to everyday life. The brand will offer a variety of products, including home goods, jarred foods, cosmetics, gardening gear, and pet accessories.

Meghan’s elegant farewell in her posts, signing off with “As Ever, Meghan,” adds a personal and heartfelt touch to her messages, making her brand feel even more relatable and authentic.

In a heartwarming display of compassion and generosity, Meghan Markle, The Duchess of Sussex, recently Donated and volunteered at Altadena Girls Fire Recovery Fund.

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Meghan Markle Supports Altadena Girls Fire Recovery Fund

In a heartwarming display of compassion and generosity, Meghan Markle, the Duchess of Sussex, recently visited Altadena to support the Altadena Girls Fire Recovery Fund. This fund was founded by 14-year-old Avery Colvert, who was inspired to help her peers affected by the devastating Eaton Fire in Los Angeles.

The Altadena Girls Fire Recovery Fund aims to provide essential items such as clothes, beauty products, and personal care items to young girls who lost their homes in the fire. Avery’s initiative quickly gained momentum, attracting donations from celebrities and brands alike.

During her visit on January 13, 2025, Meghan arrived with new clothing, beauty products, and lunch for the volunteers. She engaged directly with the families affected by the fire, helping the girls with shopping and offering much-needed emotional support. Meghan’s presence brought a sense of hope and normalcy to the community, showing her unwavering commitment to helping those in need.

Meghan’s involvement in the recovery efforts is part of her and Prince Harry’s ongoing support through their Archewell Foundation. The couple has been actively involved in various relief activities, including distributing food and supplies to victims of the Eaton Fire.

Avery Colvert, the young founder of the Altadena Girls Fire Recovery Fund, expressed her gratitude for Meghan’s support. “Having Meghan’s support is unreal,” Avery said. “It means a lot to us and gives us hope that we can rebuild and recover.”

Meghan’s visit not only provided tangible support but also highlighted the importance of community and solidarity in times of crisis. Her actions serve as a reminder that even small acts of kindness can make a significant impact on those in need.

In the wake of the devastating wildfires that have swept through Southern California, Prince Harry and Meghan Markle have stepped up to offer their support to those affected by opening their Montecito mansion

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Prince Harry and Meghan Markle: Offering Support to LA Wildfire Victims

In the wake of the devastating wildfires that have swept through Southern California, Prince Harry and Meghan Markle have stepped up to offer their support to those affected. The Duke and Duchess of Sussex have not only opened their Montecito mansion to friends and loved ones who have been forced to evacuate but have also encouraged others to do the same.

A Helping Hand in Times of Crisis

The wildfires have caused widespread destruction, leaving many families without homes, schools, and medical care centers. In response, Harry and Meghan have shared a heartfelt statement on their website, urging their followers to lend a helping hand. They have highlighted several organizations actively providing aid, such as José Andrés’ World Central Kitchen, which is serving meals to both first responders and victims of the fire.

Providing Shelter and Essential Supplies

The couple has also partnered with Airbnb and 211LA to provide free, temporary housing for those displaced by the fires. Additionally, they have encouraged people to donate clothing, children’s toys, and other essentials to support those in need. Baby2Baby, a non-profit organization, is providing diapers, clothing, hygiene products, and emergency kits to families affected by the wildfires.

Supporting Animal Welfare

Harry and Meghan’s love for animals has also shone through in their response to the crisis. They have recommended organizations like the Animal Wellness Foundation and the Compton Cowboys, which are working to rescue and care for animals displaced by the fires. Their commitment to animal welfare is evident in their efforts to ensure that pets and livestock are also taken care of during this difficult time.

A Call to Action

In their statement, Harry and Meghan have urged the public to check in with elderly or disabled neighbors to see if they need help evacuating. They have emphasized the importance of community and solidarity in times of crisis, reminding everyone that even small acts of kindness can make a significant difference.

Conclusion

Prince Harry and Meghan Markle’s response to the Los Angeles wildfires is a testament to their compassion and dedication to helping others. By offering their home, donating essential supplies, and supporting animal welfare, they have set an example for others to follow. Their actions remind us all of the power of community and the importance of lending a hand in times of need.

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