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Princess Meghan Markle Unveils New Brand Name: “As Ever”which means as always been perfectly encapsulating her journey and the essence of her brand.

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Meghan Markle Unveils New Brand Name: “As Ever”

In a delightful Instagram video posted on February 18, 2025, Meghan Markle, the Duchess of Sussex, announced a significant change to her lifestyle brand. Previously known as American Riviera Orchard, the brand has now been rebranded as “As Ever”.

Princess Meghan on Instagram

Meghan shared the news in a charming video, revealing that the new name reflects her love for continuity and her passion for food, gardening, entertaining, and thoughtful living. The phrase “As Ever” means “as it’s always been” or “in the same way as always,” which Meghan believes perfectly encapsulates her journey and the essence of her brand.

The Duchess also hinted at the upcoming launch of her Netflix series, “With Love, Meghan,” which will debut on March 4, 2025. The series will focus on cooking, gardening, and entertaining, aligning seamlessly with the themes of her new brand.



Subscribe to http://asever.com

Meghan’s Instagram post featured a brief cameo from her husband, Prince Harry, who handed her the phone mid-recording. In her caption, Meghan expressed her excitement about the new chapter and shared behind-the-scenes tidbits as they ramp up to the launch.

Visit and watch more videos on Meghan https://youtu.be/axS4js3HkuE?si=5ivxwO0oKNguVY98

Fans of Meghan’s previous lifestyle blog, The Tig, will find familiar themes in “As Ever,” as it continues her love for creating and sharing content that brings joy to everyday life. The brand will offer a variety of products, including home goods, jarred foods, cosmetics, gardening gear, and pet accessories.

Meghan’s elegant farewell in her posts, signing off with “As Ever, Meghan,” adds a personal and heartfelt touch to her messages, making her brand feel even more relatable and authentic.

In a heartwarming display of compassion and generosity, Meghan Markle, The Duchess of Sussex, recently Donated and volunteered at Altadena Girls Fire Recovery Fund.

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Meghan Markle Supports Altadena Girls Fire Recovery Fund

In a heartwarming display of compassion and generosity, Meghan Markle, the Duchess of Sussex, recently visited Altadena to support the Altadena Girls Fire Recovery Fund. This fund was founded by 14-year-old Avery Colvert, who was inspired to help her peers affected by the devastating Eaton Fire in Los Angeles.

The Altadena Girls Fire Recovery Fund aims to provide essential items such as clothes, beauty products, and personal care items to young girls who lost their homes in the fire. Avery’s initiative quickly gained momentum, attracting donations from celebrities and brands alike.

During her visit on January 13, 2025, Meghan arrived with new clothing, beauty products, and lunch for the volunteers. She engaged directly with the families affected by the fire, helping the girls with shopping and offering much-needed emotional support. Meghan’s presence brought a sense of hope and normalcy to the community, showing her unwavering commitment to helping those in need.

Meghan’s involvement in the recovery efforts is part of her and Prince Harry’s ongoing support through their Archewell Foundation. The couple has been actively involved in various relief activities, including distributing food and supplies to victims of the Eaton Fire.

Avery Colvert, the young founder of the Altadena Girls Fire Recovery Fund, expressed her gratitude for Meghan’s support. “Having Meghan’s support is unreal,” Avery said. “It means a lot to us and gives us hope that we can rebuild and recover.”

Meghan’s visit not only provided tangible support but also highlighted the importance of community and solidarity in times of crisis. Her actions serve as a reminder that even small acts of kindness can make a significant impact on those in need.

Meghan Markle’s New Netflix Lifestyle Show: “With Love, Meghan”

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Meghan Markle’s New Netflix Lifestyle Show: “With Love, Meghan”

Meghan Markle is starting 2025 with a bang by launching her new Netflix lifestyle show, **”With Love, Meghan”**. The show is set to premiere on January 15, 2025, and will consist of eight 33-minute episodes.

What to Expect

The show promises to blend practical how-to’s with candid conversations, featuring Meghan in various settings such as her kitchen, garden, and even a flower shop. The trailer showcases Meghan cooking, gardening, and sharing moments with friends, including surprise guests like Mindy Kaling, Abigail Spencer, and esteemed chefs Roy Choi and Alice Waters. Prince Harry also makes a brief appearance, adding a personal touch to the series.

Connecting with People

Much like her previous lifestyle blog, **The Tig**, “With Love, Meghan” aims to connect with people on a personal level. Meghan’s approach is all about embracing playfulness over perfection and finding joy in the little things. The show will highlight her personal tips and tricks, encouraging viewers to create beauty in their everyday lives.

A Platform for Positivity

Meghan’s new show is designed to inspire and uplift. By sharing her experiences and insights, she hopes to foster a sense of community and connection among her viewers. This aligns with the ethos of The Tig, where Meghan shared her thoughts on food, travel, fashion, and self-care, creating a space for like-minded individuals to connect and share their passions.

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